The information governance (InfoGov) landscape is evolving at a rapid pace, and the recent acquisition of Gimmal by Morae marks a pivotal moment for our industry. In a recent episode of the InfoGov Hot Seat podcast, hosted by Jim Merrifield, Morae’s Founder & Executive Chairman Shahzad Bashir and Gimmal’s former CEO Craig Carpenter (now leading Morae’s InfoGov practice) sat down to discuss the vision, strategy, and excitement behind this dynamic partnership. 

Below, we spotlight the key themes and takeaways from their candid conversation—and what it all means for our clients, our people, and the future of InfoGov. 

AI-Driven Solutions The Vision: From Data to Insight 

Shahzad Bashir describes Morae’s founding mission simply: solve real business problems, not just deliver services or technology for their own sake. The information that organizations create, store, and manage is their lifeblood—and the challenges are rarely confined to just records management, legal, or compliance. Instead, organizations need holistic solutions that move data to information to insight. 

Craig Carpenter echoes this perspective. “Software is a means to an end,” he notes. “People don’t buy software for the sake of buying software. They’re trying to solve a problem.” By integrating Gimmal’s industry-leading InfoGov software with Morae’s global consulting expertise and delivery capabilities, the combined organization can now offer clients true end-to-end solutions—from scoping and design to implementation, automation, and ongoing management. 

Why This Acquisition? Why Now?   

Strategic and Cultural Alignment

Morae’s acquisition of Gimmal wasn’t just about expanding product offerings—it was about strategic and cultural fit. Shahzad explains that every Morae acquisition must answer two questions:

1. Is this a strategic fit?
2. Is this a cultural fit?

Gimmal checked both boxes. The two organizations share a commitment to excellence, professionalism, and above all, client success. This alignment ensures that integration goes beyond “back office plumbing” and focuses on delivering meaningful impact for clients.

A Complete Ecosystem for InfoGov

For years, Gimmal delivered powerful, scalable InfoGov technology—but without a global consulting arm, its reach was limited. Conversely, Morae brought deep expertise and a global footprint—but lacked an in-house InfoGov software platform. Now, together, they can help clients in regulated industries, public and private sectors, and law firms manage information wherever it lives, automate processes, and unlock insights with advanced AI.

As Craig puts it, “It’s the perfect yin-yang marriage.”

The Power of Scale and Innovation 

Global Reach  

With Morae’s presence on five continents and a “follow-the-sun” delivery model, clients now benefit from around-the-clock support and expertise—no matter where they are. This geographic breadth is a force multiplier, enabling continuous progress and rapid response. 

AI-Driven Solutions 

Both leaders are excited about the possibilities of AI, not just as a buzzword, but as a practical tool for clients. Whether it’s: 

• Automating retention schedules, 
• Enhancing data subject access request workflows, 
• Proactive privacy management, or 
• Delivering actionable insights from unstructured data,

the goal is to combine technology, consulting, and process optimization to create solutions tailored to each client’s unique needs. 

What’s Next? A Message to Our Clients  

Both Shahzad and Craig are energized by client feedback and the potential ahead. 2025 is the year of planning and execution; 2026 will see the full launch of new, compelling solutions. 

To Gimmal’s longtime clients, Craig says: “You asked us to get bigger, to do more, and do it more quickly. This is the answer to your request. Exciting things are coming.” 

To Morae’s global client base, Shahzad adds: “We’re focused on delivering complete customer success, in the holistic manner our clients deserve.” 

Stay tuned for more updates. The best is yet to come.